The 2020 coronavirus pandemic for all it's horror and challenge, has highlighted certain uncomfortable truths about the human condition. One of these has been the impact of our cognitive short-comings: our difficulty understanding the non-linear and non-binary, and our susceptibility to cognitive biases.

Many of these problems led to missteps at the beginning of the pandemic response, and now early in the fight continue to impede our decisions. By better understanding these cognitive traps we can at least be more alert to our blind spots and alter our actions in response.

As early data seeped out of China in January, quickly followed by cases appearing in global travel hubs, many national governments along with their populations refused to acknowledge the pandemic threat. Even as Northern Italy's health system first bent then broke, surpassing China's own COVID death count a mere 47 days after Italy's first confirmed case, world governments continued to water-down the threat.

Read on about exponential growth and biased thinking...