Health marketing quarterly
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The following study provides evidence that the relationship between quality perceptions and satisfaction judgements in the formation of future purchase intentions may be very different in health service settings relative to other service settings. The study investigates Taylor and Baker's (1994) assertion that satisfaction judgements moderate the quality-->purchase intention relationship by testing the research model in both for-profit and not-for-profit hospital settings. ⋯ Thus, health service managers are cautioned to empirically test models in the literature specific to their own competitive setting. The managerial and research implications of the reported study are presented and discussed.
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This paper attempts to explain the trends in health care in the United Kingdom in terms of environmental factors, consumer preferences, and other factors influencing the socialized medicine delivery system. This paper, which is based on a literature review as well as interviews with British consumers, further explains the problems faced by the National Health Service (NHS) and the feasibility of such a system in the United States.
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Review Historical Article
History and process of the Medicare reimbursement programs.