• Robin C Purshouse, Petra S Meier, Alan Brennan, Karl B Taylor, and Rachid Rafia.
• Department of Automatic Control and Systems Engineering, University of Sheffield, Sheffield, UK. r.purshouse@sheffield.ac.uk
• Lancet. 2010 Apr 17; 375 (9723): 135513641355-64.

BackgroundAlthough pricing policies for alcohol are known to be effective, little is known about how specific interventions affect health-care costs and health-related quality-of-life outcomes for different types of drinkers. We assessed effects of alcohol pricing and promotion policy options in various population subgroups.MethodsWe built an epidemiological mathematical model to appraise 18 pricing policies, with English data from the Expenditure and Food Survey and the General Household Survey for average and peak alcohol consumption. We used results from econometric analyses (256 own-price and cross-price elasticity estimates) to estimate effects of policies on alcohol consumption. We applied risk functions from systemic reviews and meta-analyses, or derived from attributable fractions, to model the effect of consumption changes on mortality and disease prevalence for 47 illnesses.FindingsGeneral price increases were effective for reduction of consumption, health-care costs, and health-related quality of life losses in all population subgroups. Minimum pricing policies can maintain this level of effectiveness for harmful drinkers while reducing effects on consumer spending for moderate drinkers. Total bans of supermarket and off-license discounting are effective but banning only large discounts has little effect. Young adult drinkers aged 18-24 years are especially affected by policies that raise prices in pubs and bars.InterpretationMinimum pricing policies and discounting restrictions might warrant further consideration because both strategies are estimated to reduce alcohol consumption, and related health harms and costs, with drinker spending increases targeting those who incur most harm.FundingPolicy Research Programme, UK Department of Health.Copyright 2010 Elsevier Ltd. All rights reserved.

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