• Maham Zaman, Louise Goff, Veline L'Esperance, Alexis Karamanos, Marjorie Lima de Vale, Salma Ayis, Vasa Curcin, Stevo Durbaba, Mariam Molokhia, Seeromanie Harding, and Ashlyn Mernagh-Iles.
• Department of Population Health Sciences, King's College London, UK Clare Coultas, King's College London.
• Br J Gen Pract. 2023 Jul 1; 73 (suppl 1).

BackgroundIn the UK, women from ethnically diverse and socioeconomically deprived groups are at increased risk of underdiagnosis of cardiovascular disease (CVD) and low uptake for breast cancer screening. Raising awareness for CVD and breast cancer screening in partnership with salons can improve early detection, management and uptake of screening facilitating women and the NHS.AimTo explore the perceptions of hair and beauty professionals in the UK on factors that could influence the ability of salons to promote a culturally adapted educational intervention to improve CVD and breast cancer awareness and screening.MethodConcept mapping is a multi-stage mixed methods participatory approach. Snowball sampling and dissemination of study information (online and face-to-face) among salon staff nationally was conducted. Participants were given a focus prompt 'What would be some factors that can influence the ability of salons to deliver this service?' and required to generate statements in response. Statements will be sorted into categories based on similarity and rated for importance and feasibility. Concept maps using multidimensional scaling and hierarchical cluster analyses will be produced.ResultsA total of 19 participants participated in the first stage. We will report on statements generated by participants, statement clusters and ratings for importance and feasibility. This will be depicted in a Go-Zone map that will show statements simultaneously rated in both importance and feasibility.ConclusionParticipatory approaches can support the development of educational community-based interventions aiming to establish partnerships between community assets and health systems for CVD and breast cancer awareness and prevention.© British Journal of General Practice 2023.

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