• Br J Psychiatry · Sep 2012

    Editorial

    The price of a drink: the potential of alcohol minimum unit pricing as a public health measure in the UK.

    • Peter Rice and Colin Drummond.
    • Br J Psychiatry. 2012 Sep 1; 201 (3): 169-71.

    AbstractThe UK has seen a dramatic increase in alcohol consumption and alcohol-related harm over the past 30 years. Alcohol taxation has long been considered a key method of controlling alcohol-related harm but a combination of factors has recently led to consideration of methods which affect the price of the cheapest alcohol as a means of improved targeting of alcohol control measures to curb the consumption of the heaviest drinkers. Although much of the evidence in favour of setting a minimum price of a unit of alcohol is based on complex econometric models rather than empirical data, all jurisdictions within the UK now intend to make selling alcohol below a set price illegal, which will provide a naturalistic experiment allowing assessment of the impact of minimum pricing.

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