• Psychological science · Mar 2002

    Do I know you? Processing orientation and face recognition.

    • C Neil Macrae and Helen L Lewis.
    • Department of Psychological and Brain Sciences, Dartmouth College, Hanover, NH 03755, USA. c.n.macrae@dartmouth.edu
    • Psychol Sci. 2002 Mar 1; 13 (2): 194-6.

    AbstractRecognition performance is impaired when people are required to provide a verbal description of a complex stimulus (i.e., verbal-overshadowing effect), such as the face of the perpetrator in a simulated robbery. A shift in the processing operations that support successful face recognition is believed to underlie this effect. Specifically, when participants shift from a global to a local processing orientation, face recognition is impaired. Extending research on this general topic, the present experiment revealed that verbalization is not a necessary precondition for the emergence of impaired recognition performance. Rather, face recognition can be disrupted by a task (i.e., letter identification) that triggers the activation of a local processing orientation. Conversely, the activation of a global processing orientation can enhance the accuracy offace recognition. The theoretical and practical implications of these findings for recent treatments of verbal overshadowing and memory function are considered.

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