Journal of the American College of Radiology : JACR
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Marketing and branding are critical business functions that are often ignored or misapplied in the health care sector. Radiology professionals are facing unprecedented competition, turf battles, and other pressures. ⋯ These "rookie" errors can be avoided by a careful review of the 4 key principles of introductory marketing: product, price, placement, and promotion. This article reviews these concepts as they relate to medical marketing.
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The overall health of academic radiology suffers from insufficient funds and manpower. Although the largest academic programs in the country may have sufficient resources to maintain robust academic environments, one third to half of the academic radiology programs in the United States are struggling to maintain stable academic environments. The impact of an impaired academic radiology enterprise on the specialty of radiology is far reaching. ⋯ Fortunately, radiology is a lucrative specialty, and we have the wherewithal to help ourselves. To ensure a vibrant future for our specialty each of us must accept an obligation to invest in our academic foundation. In particular, private practice radiologists must recognize this obligation and pledge their time and/or resources to help shore up the academic departments.