Evaluation and program planning
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Environmental education organizations can do more to either institute evaluation or improve the quality of their evaluation. In an effort to help evaluators bridge the gap between the potential for high quality evaluation systems to improve environmental education, and the low level of evaluation in actual practice, we reviewed recent environmental education literature to reveal the challenges and opportunities for evaluating environmental education programs. The literature review identified strategies for confronting the challenges in environmental education evaluation, as well as notable opportunities for increasing the quality of evaluation in environmental education.
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The articles in this special issue cover a range of practices in environmental education evaluation, from program evaluations to training and organizational impact. This article reflects on this collection and offers six recommendations on three broad themes that the issue's authors identify as shortcomings or opportunities for change: capacity building, program theory, and learning organizations.
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We join the authors in this special issue in their call to embrace a culture of evaluation. Obstacles to change are formidable. ⋯ As in other fields, an evidence-based movement will increase the credibility and effectiveness of environmental education. A culture of evaluation offers educators a solid platform to collaboratively and efficiently achieve society's environmental goals.
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Rare Pride is a social marketing program that stimulates human behavior change in order to promote biodiversity conservation in critically threatened regions in developing countries. A series of formal evaluation studies, networking strategies, and evaluative inquiries have driven a 20-year process of adaptive management that has resulted in extensive programmatic changes within Pride. ⋯ We argue that (a) qualitative data gathered from partners and staff through structured interviews is most effective at identifying problems with current programs and procedures, (b) networking with other organizations is the most effective strategy for learning of new management strategies, and (c) quantitative data gathered through surveys is effective at measuring program impact and quality. Adaptive management has allowed Rare to increase its Pride program from implementing about two campaigns per year in 2001 to more than 40 per year in 2009 while improving program quality and maintaining program impact.
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Critical consideration of the role of environmental education in meeting conservation outcomes is increasingly necessary for environmental agencies and organizations. Evaluation can help move organizations to alignment between educational goals and organizational mission. Moving theory-driven evaluation into mission-based program theory, this chapter examines the ways in which educational goals can and should be linked to conservation outcomes for an agency or organization.