Evaluation and program planning
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Critical consideration of the role of environmental education in meeting conservation outcomes is increasingly necessary for environmental agencies and organizations. Evaluation can help move organizations to alignment between educational goals and organizational mission. Moving theory-driven evaluation into mission-based program theory, this chapter examines the ways in which educational goals can and should be linked to conservation outcomes for an agency or organization.
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Rare Pride is a social marketing program that stimulates human behavior change in order to promote biodiversity conservation in critically threatened regions in developing countries. A series of formal evaluation studies, networking strategies, and evaluative inquiries have driven a 20-year process of adaptive management that has resulted in extensive programmatic changes within Pride. ⋯ We argue that (a) qualitative data gathered from partners and staff through structured interviews is most effective at identifying problems with current programs and procedures, (b) networking with other organizations is the most effective strategy for learning of new management strategies, and (c) quantitative data gathered through surveys is effective at measuring program impact and quality. Adaptive management has allowed Rare to increase its Pride program from implementing about two campaigns per year in 2001 to more than 40 per year in 2009 while improving program quality and maintaining program impact.
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This discussion foregrounds four key issues engaged by the articles presented in this special issue: the unique challenges and opportunities of environmental education evaluation, how to think well about the evaluation approaches and purposes that best match this domain, evaluation capacity building in environmental education and action, and accountability and activist pressures on contemporary evaluation. Environmental education evaluators are encouraged to consider positioning their work in service of the public good.
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My Environmental Education Evaluation Resource Assistant or "MEERA" is a web-site designed to support environmental educators' program evaluation activities. MEERA has several characteristics that set it apart from other self-directed learning evaluation resources. Readers are encouraged to explore the site and to reflect on the role that self-directed learning resources can play in program evaluation and how those resources could be better designed.