Preventive medicine
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Preventive medicine · Jun 2012
Randomized Controlled TrialEvaluating the Ozioma cancer news service: a community randomized trial in 24 U.S. cities.
This community randomized trial evaluated effects of the Ozioma News Service on the amount and quality of cancer coverage in Black weekly newspapers in 24 U.S. cities. ⋯ Providing news releases with localized and race-specific features to minority-serving media outlets can increase the quantity of cancer coverage. Results are mixed for the journalistic and public health quality of this increased cancer coverage in Black newspapers.