American journal of preventive medicine
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Randomized Controlled Trial Clinical Trial
Recruiting African-American older adults for a community-based health promotion intervention: which strategies are effective?
The purpose of this article is to examine the effectiveness of recruitment strategies used to recruit African-American older adults for a senior center-based health promotion trial with a 6-month exercise component. ⋯ Our results support employing a multifaceted recruitment approach and demonstrate the importance of strong linkages between the research team and community leaders in conducting health promotion research in minority communities. An innovative approach, the phonathon, may be a potentially important recruitment strategy.