Academic medicine : journal of the Association of American Medical Colleges
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Randomized Controlled Trial Comparative Study
A randomized trial to evaluate methodologies for engaging academic physicians in grateful patient fundraising.
Donations from grateful patients can support medical education, research, and clinical programs. This study sought to compare the effectiveness of three approaches to educating physicians about grateful patient fundraising. ⋯ A process in which development officers give one-on-one coaching to physicians can effectively enhance collaboration on grateful patient philanthropy.