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The British journal of general practice : the journal of the Royal College of General Practitioners
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Randomized Controlled Trial
Targeted encouragement of GP consultations for possible cancer symptoms: a randomised controlled trial.
For some common cancers, survival is lower in the UK than in comparable high-income countries. ⋯ Targeted interventions of this nature can change behaviour; there is a need to develop interventions that can be more effective at engaging patients with primary care. This study demonstrates that targeted interventions promoting both awareness of possible cancer symptoms and earlier health seeking, can change behaviour. There is a need to develop and test interventions that can be more effective at engaging the most at-risk patients.