Croatian medical journal
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Croatian medical journal · Dec 2007
Editorial Comparative StudyIs content of medical journals related to advertisements? Case-control study.
To assess the relatedness of journal content to paid advertisements published in the journal. ⋯ The strong relatedness between the content of the articles and advertisements placed in 3 of 7 journals and explicit placement of the advertisements face to face or overleaf the related research articles support the hypothesis that journal content is manipulated to place more emphasis on the advertisements.