Journal of health services research & policy
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J Health Serv Res Policy · Oct 2002
Randomized Controlled Trial Clinical TrialEvaluation of a complex intervention for changing professional behaviour: the Evidence Based Out Reach (EBOR) Trial.
To identify the effect of a complex intervention (educational outreach visits by pharmacists) designed to change general practitioners' (GPs') prescribing on each step of a hypothesised pathway of change leading to the final primary trial outcome of change in prescribing. ⋯ Although our study is limited by a post hoc rather than a pre hoc design, it provides a pragmatic approach to understanding the factors influencing the pathway of change in prescribing behaviour in response to academic outreach visits.