Int J Behav Nutr Phy
-
Int J Behav Nutr Phy · Sep 2016
Effects of plain packaging, warning labels, and taxes on young people's predicted sugar-sweetened beverage preferences: an experimental study.
Consumption of sugar-sweetened beverages (SSBs) is associated with increased risk of obesity, diabetes, heart disease and dental caries. Our aim was to assess the effects of plain packaging, warning labels, and a 20 % tax on predicted SSB preferences, beliefs and purchase probabilities amongst young people. ⋯ Plain packaging and warning labels significantly reduce young people's predicted preferences for, and reported probability of purchasing, SSBs.