BMJ : British medical journal
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Comparative Study
Potential benefits of minimum unit pricing for alcohol versus a ban on below cost selling in England 2014: modelling study.
To evaluate the potential impact of two alcohol control policies under consideration in England: banning below cost selling of alcohol and minimum unit pricing. ⋯ The ban on below cost selling, implemented in the England in May 2014, is estimated to have small effects on consumption and health harm. The previously announced policy of a minimum unit price, if set at expected levels between 40 p and 50 p per unit, is estimated to have an approximately 40-50 times greater effect.